AUGUST 25, 2010

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Industry Insight from Fred Barstein
2010 401kExchange Mid-Year Market Share Report

 

With sponsors changing record keepers slower than ever, it is no surprise that there is very little change in market share from 2009 compared to that of the first half of 2010 (based on almost 20,000 surveys with 401(k) plan sponsors).  There were no newcomers to the top 10 record keepers in any market with very few making great strides other than in the Mid market ($10-$100 million).  Only one provider, though very notable, suffered significant losses in all markets.

 

In the Micro Market (<$1 million) Wells Fargo experienced great gains, probably enjoying the lingering effects of their Wachovia merger.  It is hard for market leaders to maintain, never mind grow as Fidelity did in all markets – accomplishing their strategic goal.  ADP <view profile>, Transamerica, Ascensus <view profile>, Paychex, and John Hancock <view profile> also showed modest gains with Micro Market plans.  CPI edged into the top 20 in the Small Market ($1-$10 million) for the first time where Paychex and Transamerica enjoyed double digit gains; ING <view profile>, Standard, GreatWest, Nationwide, and OneAmerica <view profile> also fared well.  NYLife, Diversified <view profile>, and The Hartford <view profile> who tied for the dreaded 11th spot, all showed substantial increases in market share in that order in the Mid Market.  Wells Fargo, American Funds, and Standard also enjoyed double digit increases with MassMutual <view profile> showing significant growth as well.

  

  

  Under $1 Million (Micro) MktShare
1 Principal Financial Group 6.78%
2 ADP Retirement Services 4.76%
3 Paychex Inc 3.90%
4 Hartford Life Insurance Co. 3.77%
5 Fidelity Investments 3.40%
6 ING 3.06%
7 Great West Retirement Services 2.92%
8 John Hancock Financial Services 2.75%
9 Nationwide Financial Services, Inc. 2.46%
10 Ascensus 2.20%
  $1 Million - $10 Million (Small) MktShare
1 Fidelity Investments 8.39%
2 Principal Financial Group 8.05%
3 Great West Retirement Services 3.63%
4 ING 3.37%
5 ADP Retirement Services 3.20%
6 Hartford Life Insurance Co. 2.97%
7 Ascensus 2.77%
8 Transamerica Retirement Services 2.03%
9 John Hancock Financial Services 2.01%
10 American Funds 1.94%
  $10 Million - $100 Million (Mid) MktShare
1 Fidelity Investments 21.12%
2 Prudential Retirement 5.34%
3 Principal Financial Group 5.26%
4 Wells Fargo Bank 4.60%
5 Vanguard Group, The 4.27%
6 Charles Schwab & Co., Inc. 3.20%
7 Great West Retirement Services 2.96%
8 MassMutual 2.63%
9 ING 2.55%
10 T Rowe Price 2.38%

  

  

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