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Industry
Insight from Fred Barstein
The Growing Importance of TPAs
IN
CASE YOU
have not noticed, more and more providers are working with
and through TPAs. This trend is important for advisors
because those who understand the inherent value of working
with a TPA will be better positioned to build, grow and
service their retirement practice.
There
are two basic types of TPA models – 1. Those that do not
perform their own record keeping using providers like
Hancock and Nationwide; and 2. Those that perform their own
record keeping using either SunGard, DST, Schwab, ExpertPlan
or BenefitStreet. There are hybrids like RSM McGladrey and
Alliance Benefit Group who do both generally using larger
providers to perform record keeping for smaller plans.
Record-keeping TPAs (RK/TPAs) trade through Schwab,
Fidelity, TD Ameritrade, Matrix, AST or direct through the
NSCC offering a greater choice of investments than TPAs that
do not perform their own record keeping. Costs are
generally lower and more transparent for RK/TPAs plans and
they are more friendly to RIAs. Some TPAs sell direct,
through advisors or both.
Other
values of working with TPAs include:
-
Flexible plan design which means creating a plan to
allow the highly compensated employees or business
owners to put more money away;
-
Local professionals able to answer questions and help
with closing as the technical partner;
-
Principals that stand behind their work; and
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Ability to make adjustments as a sponsor’s plan or
business changes.
The
challenges of working with RK/TPAs include:
-
Less robust technology than the mega-providers
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Less sales support
Some
advisors are reluctant to work with TPAs that sell direct
but most will work with and respect the advisor and their
business if they have clearly defined rules. With non-RK/TPAs,
some advisors complain that there is no one “throat to
choke” when problems arise. Finally, it is not obvious that
mid-market plans ($10-$100 million) have adopted the TPA
model – certainly TPAs in the larger market are rare.
Advisors need to find good TPA partners in their area to
help them build, grow and service their business. Sources
include the wholesalers from the larger providers, referrals
from other advisors, and 401kExchange which recently
launched a TPA Corner (insert link) which includes mostly
non-RK/TPAs but all that do not sell direct. Regardless of
the source, advisors without a TPA partner are at a severe
disadvantage and should start looking now. Finally, it
might be wise to have more than one partner in case
something blows up or the TPA is sold.
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