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Industry
Insight from Fred Barstein
Active Sponsors Concerned
about Fees, Performance & Education
With severe market
declines and better service and infrastructure, it is no
wonder that fees, fund performance and employee education
continues to dominate the concerns of 401(k) plan sponsors
that are thinking of changing or actively searching for a
new record keeper in 2008.
With the focus clearly shifting
to the issues that dramatically affect participant outcomes,
the question is whether any record keeper can step up and
distinguish themselves in these key areas.
Based on over 2,400
surveys with potentially active 401(k) sponsors, fees
continue to be the most cited reason for dissatisfaction in
all markets but those concerns diminish for larger plans.
Micro plans also indicated the
most concern about education, fund performance and
investment options but all markets saw a dramatic uptick in
the 1st
quarter of 2009 in concerns about fund performance and fees.
Only the small market showed a
relatively mild increase in fund performance dissatisfaction
from 2007 to 2008 at just over 10% but the other markets
increased by over 30%.
Record keepers cannot escape the fallout of drastically
reduced participants’ balances.
While surveys indicate that participants and sponsors
do not blame the 401(k) system for the market declines,
expectations are that record keepers and their strategic
partners should help improve outcomes.
Obviously, record keepers with proprietary
investments will be held most accountable especially those
with target date funds, but even record keepers that offer
outside investments but screen the funds will not escape
expectations. Open
platform providers need to position themselves as more than
a utility if they want to impact the 401(k) market or else
they will be selected like a commodity – on price alone.
Record keeper cannot expect to be paid a premium for
services now considered to be a commodity.




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