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APRIL 7, 2010

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Industry Insight from Fred Barstein
March 401kExchange Opportunity Index

 

If the March 2010 401kExchange Opportunity Indices¹ are the new norm for record keepers, sales will fall very short of goal in 2010 with an average change rate hovering below 3%.  On the other hand, plans continue to have a robust interest in changing advisors at a solid rate of almost 11%, in line with 2009 numbers. Sponsor interest in changing funds is up 40% in March at 9.22% compared to 6.6% in 2009.  Over 82% of plans with under $100 million use an advisor, up from 78% in March 2009, and almost 10% of plans without an advisor are thinking of adding one.

 

So it’s good to be an advisor, especially one of the Elite 5,000 who have more than 15 plans and and $30 million under management, or an IO (Investment Only) provider with good traction.  Despite the weak outlook for record keepers, few if any we speak with predicted less than 3% growth in 2010.  Buoyed or perhaps lulled by market gains, most providers are not prepared for the new world.  Even those with large books of business are concerned about “feeding the beast” and most are stuck in their existing markets and models.  With a glut of manufacturing capacity and a deflationary trend fueled by new regulations, lawsuits, and continued government scrutiny, coupled with savvy advisors and consultants pushing costs lower, record keepers must innovate or consolidate.  In a commoditized market, execution becomes crucial with a focus of driving towards ever increasing efficiency, which is especially difficult for most firms whose core competency is not record keeping or data processing like the payroll companies.

 

Please remember to complete the DCP Advisor survey so that providers and broker dealers can know which platforms are best serving DC advisors.  We particularly need advisors that work with: CPI, Great West, Standard, Securian, MassMutual, Prudential, NY Life, OneAmerica & Lincoln.  Along with valuable services from 401kExchange, advisors will get instant access to the 2009 DCP Advisor Study.

 

¹ Percentage of plans that indicate they are currently searching or thinking of changing record keepers, funds or advisors

 

 

 

 

 

MICRO MARKET (<$1 MILLION) YTD
YEAR 2007 2008 2009 2010
% PLANS IN PLAY 7.03% 4.56% 2.78% 3.06%
# PLANS IN PLAY 6,922 4,490 2,737 3,011
Inc/Dec Prev. Yr (%) -10.90% -35.10% -39.00% 10.00%
SMALL MARKET ($1-$10 MILLION) YTD
YEAR 2007 2008 2009 2010
% PLANS IN PLAY 5.99% 3.89% 2.41% 2.23%
# PLANS IN PLAY 1,446 939 582 538
Inc/Dec Prev. Yr (%) -22.70% -35.10% -38.00% -7.60%
MID MARKET ($10-$100 MILLION) YTD
YEAR 2007 2008 2009 2010
% PLANS IN PLAY 5.62% 4.04% 2.31% 1.69%
# PLANS IN PLAY 185 133 76 56
Inc/Dec Prev. Yr (%) -43.40% -28.20% -42.80% -26.90%
LARGE MARKET ($100 MILLION - $1 BILLION) YTD
YEAR 2007 2008 2009 2010
% PLANS IN PLAY 5.84% 1.56% 2.19% 2.50%
# PLANS IN PLAY 38 10 14 16
Inc/Dec Prev. Yr (%) 68.30% -73.30% 40.10% 14.20%

 

 

 

 

 

 

 

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