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MARCH 10, 2010


iShares

 

iShares Profile

 

iShares <View Profile>, a division of BlackRock, is the leading provider of ETF’s in the world with an estimated 46% market share.  Their 401(k) initiative was launched in May, 2009, in response to the most common request from retail advisors using ETF’s.  The iShares 401(k) initiative has gathered nearly $500 million since its launch.  Despite some challenges that record keepers have to overcome to use ETF’s, iShares early successes show that there is a strong demand that only promises to increase.

 

Some of the most sophisticated investors in the world use ETF’s as part of their core investment strategy which has led to an explosion in their popularity with almost $1 trillion under management.  Known mostly for their passive strategy, ETF’s are an efficient way for investors to be in the market, but not bet that they can beat the market.  Trading like an individual stock, ETF’s are totally transparent and relatively low cost.  Due to some operational requirements, not all custodians can accommodate ETF’s in 401(k) plans right now.

 

Because of their transparency, there are no Sub TA, 12(b)(1), or any type of revenue sharing fees for the record keeper.  As there is much greater demand from sponsors and fee based advisors, more record keepers will adopt ETF’s while evenly, and more fairly, distributing costs among participants or by having the sponsors pay the costs of servicing the plan.  iShares has created a “Preferred Provider” group, which currently includes Ascensus <view profile> and PAi.  In addition they have created a “Preferred Network” which includes custodians like SunGard and MidAtlantic, who allow their record keeping TPA’s to use iShares.  The custodians deduct expenses at the participant level rather than relying on revenue sharing from the funds.  iShares can reduce costs for many plans.  For example, in the case of a $26 million plan that was recently considering ETF’s, they would have been able to lower overall expenses from 125 BP’s to 70BP’s while paying the advisor and record keeper from participant accounts equally; iShares’ ETF’s average 25 BP’s.

 

Some will question why not use mutual funds or even collective trusts to which iShares would counter that ETF’s are less expensive, especially when considering trading costs not inherent in the expense ratio, the breath of products, and the lack of redemption fees.

 

iShares is uniquely positioned because of their leadership in the ETF space with 190 ETF’s currently available, their recently launched 401(k) initiative, strong brand, and focus on working through fee based advisors.  Sponsors are looking for something new and because not many advisors or record keepers are offering ETF’s, those that do will have a marketing edge while leveraging well respected brands like iShares and BlackRock.  With concerns about costs and fee transparency, some sponsors and advisors will see ETF’s as a good and unique solution to help participants better prepare for retirement.

 

 

 

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