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FEBRUARY 3, 2010

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Industry Insight from Fred Barstein
401kExchange 2009 Small Market ($1 - $10M) Provider Ratings

 

In an extremely rare occurrence, all top 10 providers for investment services were new in 2009 as compared to the top 10 in 2008 led by M&I Institutional Trust Services.  For record keeping and administrative services, only four providers managed a repeat in the top 10.  Those four were M&I Institutional Trust Services, Schwab, CPI (now a subsidiary of CUNA Mutual) and DailyAccess.  OneAmerica/AUL and Alliance Benefit Group scored well in both categories.

 

Overall satisfaction was down 37% for investment services which might account for the new players gaining traction; similarly, satisfaction was down 30% for admin and record keeping services.  While distribution and brand are difficult to obtain and key to winning plans, clearly there are opportunities in the small market for niche players like CPI, DailyAccess, Guardian and Alliance Benefit Group with larger providers like OneAmerica/AUL and Transamerica getting recognition at the expense of their bigger rivals.

 

 

Investment Services 2009 - $1-$10 Million
    # of Surveys % Rated 4 or 5 2008 Ranking
1 M&I Institutional Trust Services 61 39.34%  
T2 Alliance Benefit Group 63 33.33%  
T2 New York Life 45 33.33%  
T2 Alerus 69 33.33%  
5 T Rowe Price 131 32.06%  
6 OneAmerica/AUL 172 31.40%  
7 Paychex Inc 107 29.91%  
8 MassMutual <View Profile> 303 29.37%  
9 Transamerica 346 29.19%  
10 Guardian 73 28.77%  
   Market Total 17,245 26.58% -36.91%
 
Record Keeping & Administrative Services 2009 -
 $1-$10 Million
    # of Surveys % Rated 4 or 5 2008 Ranking
1 M&I Institutional Trust Services 60 46.67% 8
2 Charles Schwab & Co., Inc. 93 45.16% 6
3 Alerus Financial Services 67 38.81%  
4 Alliance Benefit Group 144 38.19%  
5 OneAmerica/AUL 164 37.80%  
6 Angell Pension Group 67 37.31%  
7 Qualified Benefits 46 36.96%  
T9 CPI (A Subsidiary of CUNA Mutual) 87 35.63% 1
T9 DailyAccess Corporation 87 35.63% 11
   Market Total 17,089 33.07% -29.77%

 

 

 

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