401kExchange's Pipeline Leads program is an easy and effective way to target sponsors who have expressed dissatisfaction with their current 401(k) plan or advisor. An important industry tool for advisors, the service is also ideal for providers to target sponsors directly.

• Receive a high volume of qualified sponsor prospects to pursue for new business, along with key information to help close the deal.
• Know how sponsors rate their current service and whether they are thinking of changing plans or are actively searching for a new provider - and why.

How We Uncover Opportunities

401kExchange employs a staff of market research professionals who each month survey thousands of companies that sponsor qualified 401(k) plans. The survey asks plan sponsors to rate their overall satisfaction with their fund manager, plan administrator, and broker of record. The survey also pinpoints specific areas of dissatisfaction (your opportunity), asking which areas need improvement:

• fund performance
• employee education and enrollment responsibilities
• plan administration
• recordkeeping
• plan fees
• limited investment options
• sponsor is thinking of changing providers
• sponsor is actively searching for a new provider

What qualifies a lead: For a lead to be qualified, the survey participant must state dissatisfaction in three of the above areas, and/or be thinking of changing/actively searching for a new plan or service.

Receiving Leads

A one-page lead data sheet is emailed directly to subscribers for follow-up. It includes the proper contact information and relevant plan statistics such as number of participants, total assets, and tenure with service provider.

• Fresh leads are distributed on a weekly basis as surveys are conducted.
• Leads are provided based on pre-selected regions in your target service area (usually based on area codes) and target asset size.
• Leads are semi-exclusive and only distributed to a maximum of three advisors in any region.
• Receive recommended and proven strategies for successfully obtaining appointments.
• Investment Help Desk Support and plan analysis tools available to help you win new clients.