401kExchange is a web-based business-to-business exchange and due diligence resource for 401(k) plan Retirement Advisors, Employers (Plan Sponsors), Broker Dealers, and Service Providers.

401kExchange is the industry's leading source of objective qualified 401(k) plan information, research tools, and services. In addition, 401kExchange provides a neutral platform for 401(k) plan buyers and sellers to meet and conduct business more efficiently.

401kNavigator is a web-based tool that revolutionizes the vendor search and RFP (Request for Proposal) process for the 401(k) industry. Advisors can submit requests for proposals online and receive real-time pricing from plan sponsors. 401kExchange then aggregates the information and prepares a customized due diligence report ready for client presentation.

The iScout service allows users to create instant benchmarking reports online.

401kExchange's industry-leading Prospect Goldmine qualified plan prospecting database and Prospect Pipeline Appointment Service connect plan sponsors with advisors and providers.

Other 401kExchange resources such as the Provider Directory, Provider Ratings, and Retirement Advisor Directory greatly streamline the due diligence process.

401kExchange's clients span the full spectrum of 401(k) plan buyers and sellers:

• Employers (Plan Sponsors) - Employers/companies providing 401(k) plan retirement benefits for their employees.
• Retirement Advisors - Financial services professionals specializing in qualified retirement plan products and services, i.e. financial planner, financial advisor, insurance broker, accountant, stock broker, third-party administrator.
• Service Providers - Plan administrators or fund managers offering investment and qualified plan administrative services to 401(k) plan sponsors, i.e. mutual fund company, insurance company, bank, third-party administrator, insurance/investment professionals.
• Broker Dealers - Organizations providing financial and investment services (including 401(k) and other retirement plans) to investors through individual advisors. Broker Dealers are responsible for ensuring that advisors selling retirement services to plan sponsors are in compliance with ERISA, FINRA and other applicable regulatory standards.

• Fred Barstein, President & CEO, 401kExchange, Inc.
• Robert Brill, Managing Partner, Newlight Associates
• Stephen Getsy, Founder and CEO, On-line Ventures
• David J. Heinsma, Founder, Heinsa Advisory, LLC
• Michael McMorrow, CFO, Newlight Associates
• W. Edward Scheetz, Founder, Northstar Capital

Fred Barstein is President, Chief Executive Officer and founder of 401kExchange. Founded in 1996, 401kExchange has become the leading business development and market intelligence provider for the 401(k) and retirement industry. Using a proprietary call center and web-based technology, 401kExchange helps connect Plan Sponsors with experienced, high quality Retirement Advisors and industry leading and innovative Service Providers. By identifying sales opportunities and providing due diligence services using integrated web-based tools, 401kExchange makes the current market more efficient while better serving the needs of the Sponsor and their Participants. Based in Palm Beach County, Florida, the company employs 60 full-time professionals, half in the call center.

Prior to founding 401kExchange in 1996, Barstein was Vice President and Publisher of Bancroft-Whitney, California's Official Legal Publisher a division of Thomson/West. He joined Bancroft-Whitney when the firm acquired Barclays Law Publishers, where he was Editor-in-Chief and a member of the team that led the company to the Inc. Magazine 500 list of fastest growing private companies. Previous senior management positions with Reed-Elsevier, Thomson and Times Mirror honed his expertise in database publishing, market research and database development.

Barstein is an attorney, was a member of the American Bar Association and the New York State Bar. He received his Bachelor of Arts Degree, cum laude, in History from Boston College and his Law Degree from Cardozo School of Law in New York. He holds Series 6, 26, 28 and 63 licenses.

He is a member of TEC (The Executive Committee), an international organization of CEOs and is a regular speaker before various Retirement Industry and E-Commerce Conferences around the country and internationally.

Robert Brill is a founding Managing Partner of Newlight Associates and was previously a General Partner of PolyVentures, venture capital funds whose principal investment focus was on early stage investments in technology companies. Before joining PolyVentures, he was a successful "turnaround" CEO at two technology companies, Algorex Corporation and Sipex Corporation. Previously, Mr. Brill served as General Manager of Harris Corporation's CMOS Semiconductor Division, where he was responsible for launching the world's first two commercial 16-bit CMOS microprocessors. From 1972 to 1980 he was employed by the IBM Corporation where he held various positions in engineering and management. Mr. Brill was a founding member of the Technical Advisory Board of the Semiconductor Research Corporation. He holds a Ph.D. in Physics from Brown University and a B.A. and a B.S. in Engineering Physics from Lehigh University, both with honors. Mr. Brill holds multiple patents and invention disclosures.

Stephen J. Getsy is the founder and CEO of On-Line Ventures, a private equity investment firm focused exclusively on emerging growth companies that utilize online technologies to solve business problems, increase productivity/reduce costs, or create new business opportunities. Mr. Getsy has over 35 years' hands-on technical and management experience in the information technology industry with such leading companies as IBM, ADP, and Fiserv. He has been a senior executive in a number of successful growth companies and management buyouts, completing a number of successful IPO's and strategic company sales. Mr. Getsy has experience as a member of the board of directors of a number of public and private companies. He also is an investor and advisor to a number of leading private equity firms. Mr. Getsy graduated from Indiana University of Pennsylvania with a B.S. degree in Mathematics/Education. He also earned an M.S. degree in Computer Science from New York University and an Executive MBA from the Columbia University Business School.

David J. Heinsma is the founder of Heinsma Advisory, LLC, offering strategic merger and acquisition advice to select clients. He was also the co-founder of Heinsa Corporation, a boutique investment firm that specialized in mergers and acquisitions and private equity financings, originally Lundquist Heinsma Corporation. David is a former officer of Alpha Research Corporation, the investment advisor and distributor of the Alpha group of mutual funds. He also practiced law with Hull, Towill & Norman, Augusta, GA, a general civil practice firm.

David has been on the past board of director service for Financial Service Corporation, a national broker-dealer for independent financial planners, Alliance Petroleum Corporation, a roll-up of oil and gas syndication partnerships and managers, Gibbes Island Limited Partnership, a developer of a private national golf club, and Employease, Inc., Financial Service Corporation. His current board service is LHC Petroleum Corporation and 401k Exchange, Inc.

David graduated from Harvard College with an A.B. and is also a graduate of University of Virginia Law School.

Michael McMorrow is Chief Financial Officer of Newlight Associates. Before joining Newlight he was a Vice President in the Finance Division at Goldman Sachs & Co., where he held various positions in risk management, new product development, project management and product control. Prior to working at Goldman Sachs, Mr. McMorrow was a senior accountant at Deloitte & Touche. He holds a B.S. in Accounting from Villanova University and an M.B.A from New York University. He is a Certified Public Accountant.

W. Edward Scheetz In July 1997, Mr. Scheetz co founded NorthStar Capital Investment Corp. with David T. Hamamoto, and currently is the Co Chairman of its Board of Directors and its Co Chief Executive Officer. Mr. Scheetz also serves on the boards of NorthStar Capital Investment Corp., NorthStar Realty Finance Corp., 401Kexchange.com and tutor.com and serves on the Investment Committee of NS Advisors. Prior to founding NorthStar Capital, Mr. Scheetz was a partner at Apollo Real Estate Advisors from 1993 to 1997, where he was responsible for the investment activities of Apollo Real Estate Investment Fund I and II. He received an A.B. in economics from Princeton University.